Avoid These Mistakes While Buying Promotional Products

Imprinted advertising specialties are perfect low-cost promotional gifts for prospects, clients and employees. When used correctly, promotional products can keep your name before your prospects when they’ll be planning to use your products or services.

Imprinted ad specialty gifts like cool water bottles may also help earn you referrals and promote your message and brand. In actuality, specialty advertising can be one of your lowest cost per impression method of promotion and yield substantial returns on investment for your advertising dollar.

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However, I’ve seen people making mistakes that end up costing thousands of dollars. Here are a few of the mistakes to avoid when ordering promotional products for any occasion.

Order sufficient quantities to reach the next cost level:

By ordering a volume that takes pricing to another level, a business can save 10-15% on an order-often paying for itself in the long term. Things like logo pens can be ordered in bulk.

As they say, haste makes waste. When a business receives a proof, make certain to completely look over the details-which typically spell out the ink colors, place of the imprint, ship to address, in-hands date, in addition to the actual imprint position.

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Don’t assume everything is right with a cursory glance. This is the last chance to correct any errors before production starts. Once a proof has been signed and the print job is run, changes will mean needing to re-print the task, which will incur further expenses.

Ship by Ground to Prevent High Freight Charges:

Rush orders and rush shipments are becoming a regular occurrence in the advertising specialty industry, as many customers have last minute occasions or just forget to purchase promotional products for occasions.

However, with the continuous growth in shipping prices, shipping by air may add substantial costs to any purchase.